Hampshire Cosmetics rebrand and new website

Hampshire Cosmetics Limited was described by themselves as 'Hampshire's Best Kept Secret'. Based near Portsmouth, HCL was originally founded to offer a contract filling service for cosmetics and toiletries clients, but have since developed and extended their skills and capabilities to offer a full service facility from concept to delivery. That basically means that when you walk into a High Street chemists, the chances are very high that HCL have had something to do with developing, filling and packaging the products you see on the shelves.

Three years ago the company embarked on a programme of growth and cultural change. The purpose was to build on the rich heritage of the business and realign the organisation with the developments taking place within the market. The long term goal was to move Hampshire Cosmetics Ltd from its previous role as a good Contract Manufacturer to a new position as an exceptional Full Service provider of Toiletries and Cosmetics.

The journey has so far been both challenging and rewarding and the key elements of the plan are now in place to ensure we are able to achieve our plans in this ever evolving marketplace.
Part of this change has been to develop the information that is now available to clients via the new website, which was designed and built by Cradduck Design Co.

This necessitated a fresh look at HCL's image and Cradducks and HCL thus embarked on a radical rethink of the company's image. The result is a colourful, striking and powerful brand which definitely puts Hampshire Cosmetics up there with the big players.